About

Iberoamerica Import Export

Is introducing to the Australian market “TRES CRUCES”, a premium quality beer with extraordinary body, aroma and flavour. Brewed with 100% Scarlett barley, which is known throughout the world for the size, weight, early ripening and fast-drying quality of its grain, and has become the number one barley in Europe and the most used in Germany, Spain and France. “TRES CRUCES” is to be presented in Australia with the slogan “Tres Cruces: good things don’t just appear, they have to be found”, and is targeted at young people and adults from 18 to 35, who are looking for a moderate strength beer to celebrate a special ccasion, have a good time with mates or just to enjoy it with a good meal. The “TRES CRUCES” beer will have a major impact on the Australian consumers, with expectations of achieving a significant market share in the medium term. To this end IBEROAMERICA IMPORT EXPORT has designed an incorporation strategy based on initially low sale pricing, which will be adjusted upwards as the product achieves the expected sales levels. “TRES CRUCES” beer will be presented to the market in 330ml non- returnable glass bottles. “TRES CRUCES”, which means “THREE CROSSES, is inspired in the grandeur of Peru; of its Coast, its Mountains and its Jungle; of its North, Centre and South: hence the name. Make your order now at info@iberoamerica.com.au or contact us on (+61) 0432 104 337 - Fax (+612) 8747 0416